January 21, 2025
Let’s have dinner and chat. It might sound like a nice, friendly invitation, but is it? An anti-corruption initiative in Brazil is using videos to highlight hypothetical questions and everyday dilemmas that business leaders, employees, clients and suppliers might face. How they respond in real life is key to upholding ethical standards. The set of eight animated videos was launched by Brazil’s Agribusiness Anti-Corruption Collective Action (ACCA), an initiative facilitated by Global Compact Network Brazil. Brazil’s agribusiness in particular is vulnerable to corruption, given the array of licenses, certifications and inspections required throughout the industry that require sensitivity and high standards of ethics, professionalism and transparency to be effective. The agribusiness anti-corruption videos offer practical solutions and reinforce the importance of maintaining ethical standards in everyday business practices. In one video, for example, a company representative and a public official meet by chance in the city center. As they chat, the official casually suggests discussing a potential contract over dinner. The video freezes, giving way to the company representative speaking in a voice-over, weighing whether this would be an appropriate course of action. The company representative concludes that accepting the invitation could be seen as taking an illicit advantage, potentially leading to problems for himself and the company. The video proceeds to explain how interactions with public officials should be conducted, emphasizing the importance of transparency, protocol and formal procedures. In the end, the company representative decides it would be more appropriate to arrange a formal meeting at the office instead of accepting the dinner invitation.